What is an ideal client? And why do you need one? I am so glad you asked! I believe it is the most important step of starting a business, creating a course or writing a book. Yes, it is that important. Let's dive in, shall we?

1. Are you trying to appeal to everyone?

I’m sorry to tell you...

I see how excited you are... giggling in anticipation of revealing that unique business name you have come up with in your head. The one that will tell a special someone what they mean to you! Before you go ahead and announce it to the world, let's just check some things first, shall we?

1. Is...

Before you get all excited about an online business to fund your early retirement, ask yourself these questions. While the idea may be awesome for some people who still want to keep their brain busy for a couple of hours a day, for others it won't factor into the type of retirement you are...

This photo was the start of something huge.

It was March 2020 and we were about to fly from Perth to Bangkok for 9 nights holiday. Kylie's phone was ringing off the hook with a few friends asking "are you sure you want to go?" which was rather curious to us.

You see, it was the month that the...